Online Marketing

Why do I need online media planning?

You've invested in a beautiful website that carries your perfectly crafted message, sleek branding, everything you need to grow your business. Now's the time to share it with the world, and more importantly, your potential customers.

Online media planning targets your customer at a fraction of the cost of print or broadcast advertising. And it keeps your business at the forefront of your existing customers' minds through newsletters, promotional emails, and fresh content that will keep them coming back to you.

Why Us?

15 Minutes Media will custom-tailor an online media plan designed specifically to your industry, to your needs, and to your budget. We go beyond search engine optimization to get your business the attention it deserves.

We know the standards by which your potential customers will judge the value of your website. We know which search terms they'll use to try to find you, which marketing techniques will drive them to your site again and again, and what kinds of content they want from you.

And with 15 Minutes Media, you'll see for yourself how successful your online media plan is. We have a proven record of increasing traffic and sales to our clients. And we'll show you exactly how your customers use your website through our custom ROI Tracking. You'll see where your customers navigate within your website, how much time they spend there, what they buy and when and where they leave your website. We give you the tools to fine-tune your business strategy and customize your message based on actual customer behavior.

What is online media planning?

Online media planning is the most cost-effective and targeted way to promote you and your business, and includes:

Site Optimization
Search Engine Optimization
Creative Marketing

Site Optimization

When you Google your company's specialty, is your site listed first? Probably not. Getting top results on popular search engines like MSN, Yahoo and Google is a difficult and complicated process. 15 Minutes Media can help you get to the top of the search engines, and we can ensure you stay there. We use a multi-tiered approach tailored to your specific needs.

We start by examining your website's inner workings. The way your website is designed and coded can affect a search engine's ability to read your website. If your code is too cumbersome, your pages too large, or your content lacking, a search engine simply gives up. 15 Minutes Media will streamline the structure of your site to help the search engines find your pages and dig deeper, giving you top search engine results.

Search Engine Optimization

There are two types of search engine optimization (SEO):

Organic
Paid or Sponsored Listings

Organic SEO

Being top-listed on search results is a great way to gain targeted visitors. But getting on the top of a search engine is a never-ending project. Once on top, you must work to stay on top. We employ custom strategies to help you maintain your position, including search phrase analysis, site optimization, registration with major search sites, and link building.

And we do it the right way. Some companies use automated software to submit your website to search engines--but search engines usually reject these, and this practice can even get your site blacklisted. 15 Minutes Media takes the energy to manually submit your website to search engines and directories, ensuring optimal placement that will lead your company to success.

Paid or Sponsored Listings

Companies like Overture (now Yahoo Search Marketing) and Google Adwords will put your listing at the very top of their search results through a pay-per-click program. You pay only when someone clicks on your link.

Other paid listings include placing ads on other sites. Banner ads tend to be less effective for the price, but in a targeted market, they can prove to be very effective.

15 Minutes Media will analyze your goals to determine the most effective approach for your business and your budget.

Creative Marketing

Site and search engine optimization are the first step toward developing a powerful online presence: you have driven customers to your website. But the next step is vital, and it's where most of your competitors are falling down on the job.

It's about setting you apart, inciting a potential customer's first purchase, keeping your current customers coming back for more, and making it all worth their while. 15 Minutes Media will tailor a marketing strategy based on your needs and goals. Some techniques might include:

Newsletters

Clients who utilize newsletters far outpace their competitors without a newsletter. It's a chance for you to show your customers what's new, to provide them with information that will be useful to them and keep them coming back to you for more.

15 Minutes Media will help you determine the best approach for a newsletter tailored to your business and your customers. We'll work with you to develop ideas and content for your newsletters, choosing between several proven approaches such as articles about industry-relevant news and trends, teasers to updated site information, a Tip of the Week/Month strategy, giveaways with products from advertising partners, and more.

Email Campaigns

Opt-in email campaigns are an inexpensive and highly effective strategy to increase traffic, encourage repeat business, and create long-term relationships. Our clients report dramatic spikes in traffic and sales after our targeted email campaigns.

15 Minutes Media will help you use your email database to its fullest through consistent mailings that might include coupons, newsletters, announcements, or other creative techniques, customized just for you.

Word-of-Mouth Marketing

A form of street marketing, word-of-mouth marketing creates buzz wherever it can - in newsgroups, bulletin boards or blogs - encouraging rss, trackback, and so much more.

15 Minutes Media will help create this priceless buzz by targeting the connectors and opinion-makers that will set a successful word-of-mouth campaign in motion.

Creative Business Consulting

A close examination of your business model and target audience can reveal other creative marketing options. This might include online website promotions like sales, discounts, live chats, member-only sections, or contests and giveaways, just to name a few. 15 Minutes Media will evaluate ways to promote your business in the bricks and mortar world that you might have overlooked.

Blogs

Search engines favor blogs because they have frequent updates and contain valuable content. A blog can be very casual, lending a friendly appeal to your business, or highly informative with scholarly articles or studies that reflect your expertise and professionalism. A successful business blog will raise your visibility in your market segment, increase your credibility as an expert, and humanize your company.

Think only fluff companies would use a blog as part of their online media plan? Think again. Companies from Juicy Fruit gum to the CEO of Sun Microsystems have successful blogs that put them at an advantage over their competitors.

15 Minutes Media will set up the blog program that is best for you, and help brainstorm ideas for the kinds of entries that get results. We can even help you find a copywriter to write the blogs entries for you.